Some colleges are paying instructors to learn to teach online, and offering others incentives — such as priority scheduling — for those teaching hybrid courses.
Lieberman, M. (2017). Shocker: Professors like to be Paid. Inside Higher Ed. Retrieved from https://www.insidehighered.com/digital-learning/article/2017/08/23/colleges-offer-stipends-and-more-encourage-hybrid-courses-and